We crave more and more new information, and it can be difficult to pay attention to any one thing for very long.” Basically, our brain sees a shiny new thing to focus on, and hops from notification to notification in search of the next best stimuli. Digital Information World puts it best when they said ‘ We are constantly bombarded by texts, tweets, push notifications, ads, Facebook posts, emails and more, and our brains get hooked on all that stimuli. It’s estimated that the rise of smartphones, which brought on constant stimulation and frequent notifications, contributed to our decreasing attention span, which fell 3.75 seconds, from 12 seconds to 8.25, in a 15-year span. The craziest part of it all is that our attention span has been slowly decreasing over time. It’s important to note that attention span is defined as “ the amount of time an individual can remain focused on a task without becoming distracted.” We can obviously focus on a task for more than 8.25 seconds at a time, but that is the estimate for how long our brain will think only about that task, without other competing thoughts fighting for attention. There’s a lot of research on “attention span,” some of which posits that our attention span is actually shorter than that of a goldfish, at around 8.25 seconds. The brain is a complex thing, constantly taking in stimuli - it’s been estimated that we take in 11 million bits of information per second from the environment - so it makes sense that our attention span, or amount of time that we can focus on one specific activity, isn’t too long. Humans aren’t meant to focus for long periods of time. Learn about how we can help your team here. Hive is the project and process management tool behind some of the most productive teams in the world.
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